My blog yesterday was about how much money those associated with the NCAA earn. Almost everyone associated with the NCAA, that is. The employees of the NCAA make a good deal of money with the president getting about a $1.6 million annual salary. The University Presidents are basically fund-raisers and sports teams are their main sales pitch.
Game-day announcers make very nice money. Coaches make big money. Assistant coaches make good money. Sports radio personalities make money. Stadium owners make money on ticket sales. Broadcasters earn money in advertising revenue. Advertisers earn money in increased sales. Sports paraphernalia stores sell jerseys. Video game manufacturers make money. Stadium vendors earn money. Construction companies build stadiums and make money. Referees make money. I’m sure you can think of a few more people who benefit either directly or peripherally from college sports.
The people who don’t make money are the student-athletes. They get a scholarship. The perceived value of the scholarship is the cost of a year’s education but this is also false. The scholarships don’t cost the university anything, they gain the university millions of dollars. The money the athletes generate pays for the scholarships many times over. The cost non-athletes pay in tuition is higher in part to cover the scholarship of athletes. Still, there is value in a college education for an athlete although many of them would have gone to college anyway if the athletic scholarship was not available.
There are many reasonable arguments why opening college athletes to direct pay in the form of professional sports is not the best idea. The open competition would create an unsavory atmosphere. College coaches would be bidding for the services of their players and something akin to a draft would be required eventually. That or splitting college athletics into pay and no-pay divisions. The student-athletes would be just athletes with no pretense at going to school. Without scholarships the athletes for sports other than basketball and football would vanish.
There are a number of proposed methods of paying the players for their services and avoiding these dangers. A system like minor league baseball is one idea. A lump sum payment at the start of their college career is another idea.
I think something akin to a 401(k) is the best solution. Money is put into a fund for each year the student stays in the system. This money is untouchable until the student finishes their eligibility or leaves school. Students in the sports that generate the most money, men’s football and men’s basketball, would be slotted for higher payments while less financially lucrative sports would get smaller amounts or simply the scholarship they currently receive.
The money allotted could be drawn from both the money raised by the school and by the NCAA as a whole. Television contracts, jersey endorsements, ticket sales, etc. I think it would be best if the money was the same for all schools in the same division and sport. Thus Division I men’s basketball players would be slotted a certain amount. This avoids an imbalance where higher paying schools attract better recruits.
A percentage of this money from the NCAA and the schools would be lumped into a fund and divided by the number of players in that sport, with Division I men basketball and football players getting the lion’s share. As an example, there are 13 men on each of the 340 Division I basketball schools giving us a total of 4,420 players. Let’s say we put away $50 million for the players. That’s about $11,000 or so for each player for each year in the league. It’s not a massive amount but it’s not horrible and it’s better than nothing. Personally I think the $50 million is a very low figure.
I think it likely that we would have to redefine the Divisions based on revenue raised. Something akin to the European soccer relegation rules where if a team doesn’t make enough in television revenue and ticket sales they are reduced to the next lowest division. Schools that had no interest in participating in such a scheme, such as the Ivy League, could opt-out in a non-payment division.
It’s not a perfect scheme and there are pitfalls that I’m sure my readers can find but I think it is far more equitable than the current shameful system.
What do you think? Comment away!
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