Home Team Blackouts

BlackoutIt was a happy day for me when my Uverse was finally installed after much bickering with AT&T. I gave up my television years ago and streaming sports on ESPN3 was choppy and Hulu television troublesome on my old DSL connection.

My beloved World Series Champion St. Louis Cardinals are in Spring Training as I write this and I haven’t been able to watch most of their games for the last couple of years. I certainly got my high-speed connection for a number of reasons and watching the Birds on the Bat was one of those.

Major League Baseball offers an internet package where, for $124.99, you can watch every game of every team streaming on your computer, tablet, phone or other device. Imagine my joy. I get to watch my World Series Champion Cardinals play every game! Then I clicked on the little blackout link and read this:

All live games on MLB.TV and available through MLB.com At Bat are subject to local blackouts. Such live games will be blacked out in each applicable Club’s home television territory, regardless of whether that Club is playing at home or away.

It goes on to mention the blackout applies even if the game isn’t televised. Home or away? Televised or not? Sold-out or not? I can’t watch the Cardinals!?

I’ve got $124.99 burning a hole in pocket to watch the 11 time World Series Champion Cardinals. Take my money, please?

Ok, wait, catching breath, bulging eyes recessing, fist pounding abating, let’s look at this rational, from a critical perspective. Perhaps MLB is justified in this policy. Think, Tom, don’t scream and rant like a radio talk-show host who would sell his mother into slavery to get a ratings point.

First stop, MLB Blackout policy page of Wikipedia. Have I mentioned my love of Wikipedia? Calmly reading. Keep blood pressure under wraps. Learn rational reasons behind policy. Keep calm … calm … soft music … calming waves … soothing … EXCLUSIVE TERRITORIAL RIGHTS! What? What? What?

Do we live in Communist Russia? Wait, stop , be rational, Russia isn’t communist any more … Do we live in Communist China? Socialism? Media control? Freedom Revoked?

Ok, breath slowly, long breaths, I mean, technically, television broadcast in St. Louis city could somehow be seen to be owned by the local team … the ENTIRE STATE OF IOWA blacked out for Cardinals, Cubs, Twins, Royals, White Sox and Brewers. HEAD EXPLODING!

Freedom being taken away, grab rifle, oh wait unarmed, maybe good thing, calm, calm, soothing sounds, ocean, babbling brook.

I know, let’s look at the easy to understand map of blackouts … ARGHHH … BUNNIES MUST DIE … DIE … DIE!!

Wipe frothing away from mouth, think happy thoughts, don’t kick cat, it’s going to be all right. There has to be a rational explanation, doesn’t there?

What is the idea? Ok, here we go, a broadcaster pays for the right to exclusively show the games on their channel. That’s capitalism, NBC shows, CBS shows, FOX shows. But, wait, don’t they stream on Hulu? I mean, the idea is get as much revenue as possible, isn’t it? Isn’t my $124.99 lost revenue? There are plenty of World Series Champion Cardinals fans all over from the great states of Iowa, Arkansas, Tennesse, Kentucky, Nebraska, Kansas, Oklahoma, Southern Illinois, isn’t that a lot of $124.99s? Wouldn’t it be easy for MLB to distribute a percentage of that money to the broadcasters? I mean, that’s a lot of lost revenue.

If you think I’m a diehard Cardinals fan you haven’t been to Germantown, Illinois! You haven’t been to Busch Stadium after a Cardinals win to see a family of four, kids decked out in Cardinal gear, taking pictures for their once a year trip to St. Louis from Lawton, Oklahoma to see the Birds on the Bat.

This policy is denying all those fans the opportunity to watch the Cardinals. It is denying the children of die-hard Cardinals fans from all over the midwest the chance to learn, like their parents, to love the best team in baseball (Shut yer yaps, yuse Yankee bums). It is killing marketing, it is throwing money away! Do you not want more fans?

Why are the Cardinals so beloved all over the midwest and beyond? Because KMOX radio was a clear channel signal that broadcast the games to all those areas, that’s why. Now, we live in the television era and you want to LIMIT BROADCASTING of games only to areas nowhere near the actual team? Where does that make any sense? MLB, broadcasters, work out a deal, there is money on the table. There are millions of fans waiting to be made. This is capitalism! This is marketing. This is America! Isn’t it?

Why does Fox Sports Midwest care where anyone watches the game? My tv, my computer, my phone, my tablet? It doesn’t make any sense! You want more audience, do you hear me, MORE AUDIENCE! Not less. More. Do you see? Hands shaking … must calm down.

Shower, must have cold shower, brain exploding, stupid, morons, idiots, more audience, spasm-spasm, more audience, more revenue, spasm-spasm, can’t understand, does not compute, spasm-twitch-spasm-twitch-twitch-spasm … more audience … more revenue … twitch-spasm-spasm.

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Tom Liberman
Sword and Sorcery fantasy with a Libertarian Twist