St. Louis Cardinals – Relationship between Team and Fan

Today is about my baseball team, yes, I said it, “my team”. I don’t own them. I don’t make any personnel or management decisions. But, the Cardinals are my team and they will be until the day I die.

The question I ask today is what motivates me to call them “my team”. What motivates sports fans the world over to reference their team in the same way and why this is a good thing?

There are many great fans out there who root for their team. I’m even willing to concede that their might be some, semi-rational, people who feel that way about the Chicago Cubs. A sports team gives us something to passionately cheer. We hurt when they lose, darn you Don Denkinger, we go mad when they win, hurrah Pete Kozma. We have memories that last a lifetime.

I was born and raised in St. Louis and my mother is a huge Cardinal fan from her own childhood. My earliest memories are sitting around the living room listening to the games. I think many a fan has a history not dissimilar from that. They grow up rooting for a team and never change allegiances. There are others who come to sports later in life and find a team to cheer but it’s all relatively the same. In the end, whatever the team, whatever the town, it’s “my team”.

The reason I think it’s a good thing is because as much as I dislike the Chicago Cubs and their fans; I recognize that they are just like me, fans, not enemies. Sports is war without the death and maiming. That’s a good version of war as far as I’m concerned. I’m quite certain there are Washington National fans out there who are pretty angry with my Cardinals right about now but I don’t think any of them are going to do anything violent. They’ll cinch down their caps and think about next year. As a Cardinal fan I’ve been fortunate these last few years but I’ve tightened up my Rams cap and Blues cap many, many times. I know the pain. All fans do.

I’ll go to work next week and teach class to someone who roots for the Cubs or Nationals and I’ll do my best without reservation, without hesitation. I’ll help them accomplish whatever they need to do. Our team at work will build a website for a San Francisco company. Our network engineers will solve a major problem for a company owned by a Yankees fan.

We cheer for our team but recognize that life, unlike sports, is about trying to get that win/win scenario. If we all work together we can achieve amazing things. Sports gives us that black and white outlet and then we can return to the normal, shades of gray, daily routine.

I guess I’m just saying that if a Cubs fan and a Cardinal fan can get married, can’t Republicans and Democrats try to pass legislation that will help us all? Can’t we root for our team during the game but work together afterwards?

But, I don’t want to slip too deeply into politics because there is something much more important going on … Cardinals v. Giants!

Tom Liberman

Home Team Blackouts

BlackoutIt was a happy day for me when my Uverse was finally installed after much bickering with AT&T. I gave up my television years ago and streaming sports on ESPN3 was choppy and Hulu television troublesome on my old DSL connection.

My beloved World Series Champion St. Louis Cardinals are in Spring Training as I write this and I haven’t been able to watch most of their games for the last couple of years. I certainly got my high-speed connection for a number of reasons and watching the Birds on the Bat was one of those.

Major League Baseball offers an internet package where, for $124.99, you can watch every game of every team streaming on your computer, tablet, phone or other device. Imagine my joy. I get to watch my World Series Champion Cardinals play every game! Then I clicked on the little blackout link and read this:

All live games on MLB.TV and available through MLB.com At Bat are subject to local blackouts. Such live games will be blacked out in each applicable Club’s home television territory, regardless of whether that Club is playing at home or away.

It goes on to mention the blackout applies even if the game isn’t televised. Home or away? Televised or not? Sold-out or not? I can’t watch the Cardinals!?

I’ve got $124.99 burning a hole in pocket to watch the 11 time World Series Champion Cardinals. Take my money, please?

Ok, wait, catching breath, bulging eyes recessing, fist pounding abating, let’s look at this rational, from a critical perspective. Perhaps MLB is justified in this policy. Think, Tom, don’t scream and rant like a radio talk-show host who would sell his mother into slavery to get a ratings point.

First stop, MLB Blackout policy page of Wikipedia. Have I mentioned my love of Wikipedia? Calmly reading. Keep blood pressure under wraps. Learn rational reasons behind policy. Keep calm … calm … soft music … calming waves … soothing … EXCLUSIVE TERRITORIAL RIGHTS! What? What? What?

Do we live in Communist Russia? Wait, stop , be rational, Russia isn’t communist any more … Do we live in Communist China? Socialism? Media control? Freedom Revoked?

Ok, breath slowly, long breaths, I mean, technically, television broadcast in St. Louis city could somehow be seen to be owned by the local team … the ENTIRE STATE OF IOWA blacked out for Cardinals, Cubs, Twins, Royals, White Sox and Brewers. HEAD EXPLODING!

Freedom being taken away, grab rifle, oh wait unarmed, maybe good thing, calm, calm, soothing sounds, ocean, babbling brook.

I know, let’s look at the easy to understand map of blackouts … ARGHHH … BUNNIES MUST DIE … DIE … DIE!!

Wipe frothing away from mouth, think happy thoughts, don’t kick cat, it’s going to be all right. There has to be a rational explanation, doesn’t there?

What is the idea? Ok, here we go, a broadcaster pays for the right to exclusively show the games on their channel. That’s capitalism, NBC shows, CBS shows, FOX shows. But, wait, don’t they stream on Hulu? I mean, the idea is get as much revenue as possible, isn’t it? Isn’t my $124.99 lost revenue? There are plenty of World Series Champion Cardinals fans all over from the great states of Iowa, Arkansas, Tennesse, Kentucky, Nebraska, Kansas, Oklahoma, Southern Illinois, isn’t that a lot of $124.99s? Wouldn’t it be easy for MLB to distribute a percentage of that money to the broadcasters? I mean, that’s a lot of lost revenue.

If you think I’m a diehard Cardinals fan you haven’t been to Germantown, Illinois! You haven’t been to Busch Stadium after a Cardinals win to see a family of four, kids decked out in Cardinal gear, taking pictures for their once a year trip to St. Louis from Lawton, Oklahoma to see the Birds on the Bat.

This policy is denying all those fans the opportunity to watch the Cardinals. It is denying the children of die-hard Cardinals fans from all over the midwest the chance to learn, like their parents, to love the best team in baseball (Shut yer yaps, yuse Yankee bums). It is killing marketing, it is throwing money away! Do you not want more fans?

Why are the Cardinals so beloved all over the midwest and beyond? Because KMOX radio was a clear channel signal that broadcast the games to all those areas, that’s why. Now, we live in the television era and you want to LIMIT BROADCASTING of games only to areas nowhere near the actual team? Where does that make any sense? MLB, broadcasters, work out a deal, there is money on the table. There are millions of fans waiting to be made. This is capitalism! This is marketing. This is America! Isn’t it?

Why does Fox Sports Midwest care where anyone watches the game? My tv, my computer, my phone, my tablet? It doesn’t make any sense! You want more audience, do you hear me, MORE AUDIENCE! Not less. More. Do you see? Hands shaking … must calm down.

Shower, must have cold shower, brain exploding, stupid, morons, idiots, more audience, spasm-spasm, more audience, more revenue, spasm-spasm, can’t understand, does not compute, spasm-twitch-spasm-twitch-twitch-spasm … more audience … more revenue … twitch-spasm-spasm.

Tom Liberman